Because it gives you access to a body of wisdom most aspiring entrepreneurs are closed out of. My name is Christina Nesheva, I am the author the Entrepreneur’s Battlebook and Founder of the mentoring community that supports it. As an essential part of my work in a corporate innovation unit as well as a mentor and judge for start-up accelerators, I have been working with entrepreneurs, guiding, coaching and advising them for years. I am a no stranger to the pains and efforts that go into creating something new and from scratch. I have launched products and services in both startups and large companies and also built a number of functions and business units in my corporate job. It is messy and never straightforward, even if you have done it before. Even if you are highly-experienced and well-resourced. I see a lot of people with fabulous ideas wasting time and getting exhausted by not only having to think about their idea but also having to figure out where to start and what to do next.

Way too often, I have worked with people so passionate about their ideas that they build a product or service that they themselves like and feel deeply disappointed when their idea flops with the real customers. Because they never understood the real processes and tools that help ensure success (or stop you from wasting tons of money and years of life on an idea that is best left as a passion project and not a business).

That is why, I have put together a framework of the key steps and key things you need to do to bring to life a business that your customers will love.